Yieldmo Partners with White Ops to Stop Sophisticated Bots and Provide Mobile Advertisers with the Highest Level of Ad Fraud Protection

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NEW YORK–(BUSINESS WIRE)–White Ops’ Bot Mitigation Platform helps Yieldmo achieve record low invalid traffic rate White Ops, the global leader in bot mitigation, has announced a partnership with Yieldmo, one of the world’s largest independent mobile ad marketplaces, to protect its programmatic demand partners from sophisticated bot attacks. Yieldmo’s Marketplace offers solutions across native, display, high-impact […]

Where Dogs Are Welcomed at Work, Everyone Is Throwing Them a Bone

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When candidates are seeking new opportunities, they’ll assess a company on, among other things, the benefits, perks, and amenities they offer and whether those match their needs and lifestyle. An increasingly desired perk in recent years is a dog-friendly office, especially in New York City, say SquareFoot’s brokers. Much like residential real estate, not every building […]

Welcome to the FAM

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Announcing the winners of “Featured Ad of the Month” for Q4. Great work by Target, Athleta and Campbell’s Soup Company in utilizing Yieldmo formats to engage mobile consumers. Check them out: ymo.cm/Target, ymo.cm/Athleta, ymo.cm/Campbells View our full suite of formats here.

Yieldmo Ranked For Second Consecutive Year As One Of The Fastest Growing North American Companies On Deloitte’s 2018 Technology Fast 500™

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Yieldmo today announced it was ranked for the second consecutive year on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Yieldmo grew 423% percent from 2014 to 2017 and was ranked 226. Yieldmo’s Founder and Chief Executive Officer, Michael Yavonditte, attributes […]

Taking viewability to the next level with frequency management

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SHARE Share on facebook Share on twitter Share on linkedin DSP traders can now receive Yieldmo PMP Deals directly in the DV360 interface via a direct integration. This enables hands-on-keyboard traders to directly add Yieldmo to campaigns when managing DV360 activities across supply sources. Yieldmo is proud to partner with DV360, making PMP Deals a […]

Turbo your auto | Results-driven mobile marketing

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SHARE Share on facebook Share on twitter Share on linkedin Peak season for auto demand means it is particularly critical for your ads to cut through the clutter and connect with potential customers. The good news? Yieldmo is here to help. Automotive marketing is right in our wheelhouse, with an 87% month-over-month client renewal rate. […]

Yieldmo’s Multi-format Spring Campaign On Point for Mega-Retailer

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Who: A top-10 U.S. retailer When: Spring 2018 Objectives: Retailer wanted to drive high Return on Ad Spend (ROAS) against in-store sales of Spring-Season decor and clothing Viewability (measured by MOAT) Site Visits Strategy: Leverage Yieldmo’s innovative, mid-funnel ad formats combined with 1st party audience targeting to reach highly engaged customers, drive site visits and sales (both on […]

Killer Abs Take 60 Seconds; Attention – Locking Video Ads Take Just 6

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The time it took you to read that headline? That’s about all you’ve got with your video creative. Six-Second Video Ads are where it’s at. Recent studies suggest that our attention span is now shorter than that of goldfish. Anything over a snack-sized ad will go unnoticed. Use Yieldmo’s patented HYPERSCROLLER to take your 6-second […]

Using Signals of Intent to Drive Higher Attention

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Yieldmo’s highly-engaging ad formats elicit intentional interactions—swipes, scrolls, tilts, plays, lingers, and more. This previously unavailable gestural data delivers the truth about customers’ levels of interest. Partnering with a leading healthy snack company, Yieldmo’s data science team used this highly-detailed engagement and intent data to power machine learning models to reach just the right people—those […]

Think Programmatic = Static Banners 4 Life? Then we’re about to make your day

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Maybe you know us for our custom, consumer-centric mobile ad experiences. But a big secret to our success? Our premium private marketplace. We’ve stealthily built the largest independent mobile network in the U.S. (just behind Google, Facebook, Amazon and Yahoo), enabling us to reach 80% of U.S. smartphone users*, comprised of more than 1,400 of […]