yieldmo

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Adobe – How to Create a Deal ID

1. Select ‘Private Inventory’ towards the top of your screen. 2. Click on ‘Create New Feed’ and navigate to ‘Smart Ad Serving’. 3. Fill out the necessary components: Billing Preference Feed Access (Advertiser) 4. Insert: Deal ID (provided by Yieldmo) Publisher (Yieldmo) Exchange (Rubicon) Inventory Type (Display) Fill type (non-guaranteed) CPM (provided by Yieldmo) Flight …

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Yieldmo Partners with White Ops to Stop Sophisticated Bots and Provide Mobile Advertisers with the Highest Level of Ad Fraud Protection

NEW YORK--(BUSINESS WIRE)--White Ops’ Bot Mitigation Platform helps Yieldmo achieve record low invalid traffic rate White Ops, the global leader in bot mitigation, has announced a partnership with Yieldmo, one of the world’s largest independent mobile ad marketplaces, to protect its programmatic demand partners from sophisticated bot attacks. Yieldmo’s Marketplace offers solutions across native, display, high-impact …

Yieldmo Partners with White Ops to Stop Sophisticated Bots and Provide Mobile Advertisers with the Highest Level of Ad Fraud Protection Read More »

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Where Dogs Are Welcomed at Work, Everyone Is Throwing Them a Bone

When candidates are seeking new opportunities, they’ll assess a company on, among other things, the benefits, perks, and amenities they offer and whether those match their needs and lifestyle. An increasingly desired perk in recent years is a dog-friendly office, especially in New York City, say SquareFoot’s brokers. Much like residential real estate, not every building …

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welcome to the fam

Welcome to the FAM

Announcing the winners of “Featured Ad of the Month” for Q4. Great work by Target, Athleta and Campbell’s Soup Company in utilizing Yieldmo formats to engage mobile consumers. Check them out: ymo.cm/Target, ymo.cm/Athleta, ymo.cm/Campbells View our full suite of formats here.
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Yieldmo Ranked For Second Consecutive Year As One Of The Fastest Growing North American Companies On Deloitte’s 2018 Technology Fast 500™

Yieldmo today announced it was ranked for the second consecutive year on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Yieldmo grew 423% percent from 2014 to 2017 and was ranked 226. Yieldmo’s Founder and Chief Executive Officer, Michael Yavonditte, attributes …

Yieldmo Ranked For Second Consecutive Year As One Of The Fastest Growing North American Companies On Deloitte’s 2018 Technology Fast 500™ Read More »

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Taking viewability to the next level with frequency management

Say you’re a media planner who just wrapped a digital campaign, and that the overall viewability rate for the campaign was 72%. High fives all around, right? Not necessarily. A simple viewability rate (viewable impressions over served impressions) doesn’t tell you anything about frequency management. Here are some questions you should ask yourself to put …

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