AdMonsters – Beyond Viewability: Marketers Seek to Master Mobile Attention Analytics

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Yieldmo in the News AdMonsters – Viewability has been hailed as the holy grail metric across desktop, mobile and tablet (and now, even TV/Video) for some time, with many brands and publishers relying on the Media Rating Council (MRC) standards as a yardstick. But user behavior across these channels couldn’t be more different than cats are to mice. […]

Super Bowl Advertising on the Big Screen and Small Screen – Creatives Matter

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Are Super Bowls ads worth the 5.6Mil per 30 seconds? We think for many they are, especially for campaigns with memorable messages. And small screen digital buys can support TV buys and provide bigger payoff for the whole campaign. We sampled some national advertisers who ran Superbowl ads and also ran on our marketplace, and […]

What is Attention?

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In today’s media world, attention is one of the most valuable and scarce resources we have. Hear from industry leaders like Ron Amram (Global Media Lead, Heineken), Oleg Korenfeld (President, Troika Media Group), Milton Elias (Head of Platforms & Innovation at News UK), and more on how they would define attention.   This is Video […]

Yieldmo at CES 2020

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We hope you enjoyed CES as much as we did! Here were some of our favorite moments. Highlights We held a panel with executives and thought leaders from Hulu, Giant Spoon, and Nexstar Digital Some of our Yieldmates joined more than 200 women on a tech show floor by attending a Walking Tour of CES, […]

Featured Recipe: Moscow Drool

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Background & History The Moscow Mule is not only a crowd pleaser, but also a highly enjoyable, easy to fix drink in a wide range of settings. This is a twist on the Moscow Mule – named after our GM of Analytics Lisa Bradner’s adorable Samoyeds Natasha and Nala. – Ingredients 1 1/2 oz of […]

Forrester Opportunity Snapshot

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Yieldmo Unveils New Research Finding 98% of Brands Believe Customer Attention Data Can Improve Mobile Advertising Hot off the press! We’re excited to announce the release of our latest research study, Attention 2.0: Enhancing Ad Measurement Beyond Clicks & Viewability. Conducted by Forrester Consulting on behalf of Yieldmo, this study researched how brand marketers can […]

Featured Holiday Recipe: The Dorian

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(The actual Dorian pictured with the drink!) Background & History The French 75 is a perennial crowd pleaser; not too heavy, accessible, celebratory. The Dorian takes the basis structure of that classic drink and turns it into a festive holiday cocktail. Like its namesake (our adorable office dog Dorian), it is fun-loving while maintaining some […]

2020: The Year of Attention

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In 2020, we’re working hard to make attention actionable for the industry. Here are the highlights of 2019 and what you can expect from Yieldmo in 2020. Hope you’re as excited as we are heading into the new decade! Yieldmo Year in Review 2019: Highlights Aeros Attention Analytics for Yieldmo Marketplace In 2019, we infused […]

Yieldmo Client Summit: Making Attention Actionable

yieldmo client summit 2019

A few weeks ago, we held a client summit where we hosted many of our top partners from brands, agencies, DSPs, and publishers. We had the opportunity to all be in one room to discuss the importance of attention data in moving the industry forward. We also launched our new data offering – AEROS Attention […]

Yahoo DSP – How To Create A Deal ID

Yahoo-DSP

SHARE Share on facebook Share on twitter Share on linkedin 1. Targeting Inventory In the Targeting Inventory area of the Targeting page, you can choose to target or block certain exchanges, deals, auction types (first price, second price), apps and sites, as well as specific site-level placements such as the display ad’s position on the […]