yieldmo

Medialink Virtual Cannes Beach: A New Era for Data

Data and insights powering insightful creativity and driving growth, particularly in a cookie-less world. Speakers included Lisa Bradner, General Manager Analytics at Yieldmo, Matt Spiegel, EVP, Digital Solutions at TransUnion, Jason Brown, Chief Revenue Officer at Xandr and Corean Canty, COO at Goodway Group. Event Page

Attention Rate Trends: May

May Attention Trends In these challenging and unprecedented times we find that so many of our normal habits have changed. The amount of time we spend consuming digital information is no exception. In fact, as we continue to monitor which verticals consumers are spending their time and giving their attention, it begins to tell us …

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Yieldmo Joins the MediaSavingLives Alliance

Future campaigns will be in response to the current state of the pandemic and will take into consideration data trends and feedback from government and health officials. More coverage on the MediaSavingsLives alliance can be found below:  

Beyond the Cookie: Focusing on True Brand Outcomes

In light of Chrome’s recent announcement that they will entirely eliminate 3rd party cookies as well as Safari’s stance on 3rd party cookies, targeting alternatives are becoming increasingly important. The ad industry is investing in ways to replace the cookie (with initiatives like Project Rearc) and looking for optimization less reliant on audience-based marketing (such …

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