212 NYC Panel: Virtual Interviewing

man-with-laptop

Successful Meetings Without Meeting in Person If you had a remote job interview tomorrow, would you be ready?  Interviewing in the “new normal” presents unique challenges and requires practice. This webinar will help you get ready for a remote interview now or in the future. From building trust to prepping your environment, you’ll learn: Strategies […]

Medialink Virtual Cannes Beach: A New Era for Data

beach-image

Data and insights powering insightful creativity and driving growth, particularly in a cookie-less world. Speakers included Lisa Bradner, General Manager Analytics at Yieldmo, Matt Spiegel, EVP, Digital Solutions at TransUnion, Jason Brown, Chief Revenue Officer at Xandr and Corean Canty, COO at Goodway Group.

Attention Rate Trends: May

image-with-trends-graph

May Attention Trends In these challenging and unprecedented times we find that so many of our normal habits have changed. The amount of time we spend consuming digital information is no exception. In fact, as we continue to monitor which verticals consumers are spending their time and giving their attention, it begins to tell us […]

Adweek Webinar – The Future of Advertising is Coming: Are You Ready?

guy-sitting-at-desk

The industry knew change was coming. But as we emerge from shutdown with a tight ad market and the disappearance of cookies increasingly imminent, the time of change is here. But are you ready? You’ll need to know how to elevate your ad experience and get the right kind of attention by rethinking your partners, […]

Yieldmo Joins the MediaSavingLives Alliance

just-stop-the-spread-logo

Last week, iHeartMedia & ICX Media announced the MediaSavingLives alliance to support the Centers for Disease Control and Prevention’s (CDC) efforts to help younger Americans embrace their role in slowing and stopping the spread of COVID-19. We are excited to be a founding member of the alliance along with ZypMedia, Rubicon Project /Telaria, SpotX, OUTFRONT […]

Beyond the Cookie: Focusing on True Brand Outcomes

web browser and cookie

In light of Chrome’s recent announcement that they will entirely eliminate 3rd party cookies as well as Safari’s stance on 3rd party cookies, targeting alternatives are becoming increasingly important. The ad industry is investing in ways to replace the cookie (with initiatives like Project Rearc) and looking for optimization less reliant on audience-based marketing (such […]

Finding Advertising Opportunities in Adversity

football and nfl logo

Yieldmo’s attention data tracks evolving consumer interest during quarantine. As we have all been asked to stay home, it’s no surprise that media consumption is up. New sources for information have increased, and entertainment is up. But, as stay at home orders extend, people’s interests and needs continue to shift. At Yieldmo we’ve been using […]

Forbes – How To Incorporate Attention Signals Into Your Data Mix

woman looking at phone

Yieldmo in the News Marketers have been catastrophizing about the future of the advertising industry ever since Google announced in January that it plans to stop the use of third-party tracking cookies on its popular Chrome browser at some point in the next two years. Read the full article.  

Yieldmo’s Home Sanity Savers (East)

new york state image

One thing that brings us comfort amongst all of the unknown, is the support we have found in our Yieldmates. We know this is a difficult and uncertain time, so please know that we are here for you! We’ve shared a short list of some of our favorite things helping us get through… See below our team’s “Home […]