Audiobook Service Doubles CTR with Dynamic Format Optimization (DFO)

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Leading audiobook service doubles CTR without lifting a fingerwith Yieldmo’s Dynamic Format Optimization SHARE THE OBJECTIVE  A leading audiobook service selected Yieldmo as a partner to drive CTR. The brand’s goal was to test new ways to drive traffic and subscriptions with high–quality media and engaging creative formats. It wanted a partner that could enhance […]

Dynamic Format Optimization

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Dynamic Format Optimization Elevate your performance by up to 100% with machine-learning backed formats SHARE You’ve heard of dynamic creative optimization, or DCO. This gives the ability to tailor the content of ad creative based on a number of localized factors, like weather, or geography. This is the difference between a national auto manufacturer saying […]

TTD – Activate Yieldmo Supply

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TTD – Activate Yieldmo Supply SHARE If you are actively using Supply Vendor targeting rails on Advertisers, Campaigns, or Ad Groups, ensure that Yieldmo is included in the Supply Vendor Rail. If no Supply Vendor targeting is applied, Yieldmo inventory will be automatically included.  Supply Vendor Rail > Target List > Browse and Search “yieldmo”> […]

DV360 – Activate Yieldmo Supply

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DV360 – Activate Yieldmo Supply SHARE Ensure Yieldmo is an approved vendor by having an Admin select Partner Settings> Targeting>Public Inventory.  Select Yieldmo. Then click Apply. Get started with Yieldmo Deals: sales@yieldmo.com

TTD – Find Partner Seat ID Integration

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TTD – Find Partner Seat ID Integration SHARE Share on facebook Share on twitter Share on linkedin Please send Partner Seat to Yieldmo for Deal Creation: 1. Navigate to Advertiser view in TTD Solimar. 2. Navigate to Campaigns (left sidebar menu) > Advertiser Preferences (top menu in blue) and click on Seat Identifiers & Keys. […]