Xandr – Deals API setup guide
SHARE Xandr can now receive Yieldmo PMP Deals directly in the Xandr interface via Xandr’s Deals API. This enables hands-on-keyboard traders to automatically set up Private Contracts for deals, eliminating the need to manually create Private Contracts. Yieldmo will push PMPs directly to your Buyer ID (seat ID), where they can be accessed in Inventory […]
Yieldmo’s Stance on MFA
Yieldmo’s Stance on MFA SHARE Yieldmo believes in driving superior advertising outcomes for clients and customers. This is why we invest in creative formats, high quality ad experiences, and machine-learning driven inventory curation. The industry has experienced a rise in Made-For-Advertising (MFA) sites recently. MFA sites are exactly what they sound like — they are […]
How Yieldmo elevates creative performance with Dynamic Format Optimization and AI: Part 3 of 3
How Yieldmo Elevates Creative Performancewith Dynamic Format Optimization and AI: Results Part 3 of 3 SHARE In our whitepaper, “Elevating Creative Performance with Dynamic Format Optimization and Artificial Intelligence (AI)” we identify five critical ingredients for building a machine learning (AI) platform to deliver the best format experience for your creative, every time it serves. […]
Yieldmo Recognized as a Leader in Snowflake’s Modern Marketing Data Stack Report
How Yieldmo elevates creative performance with Dynamic Format Optimization and AI: Part 2 of 3
How Yieldmo Elevates Creative Performance with Dynamic Format Optimization and AI Part 2 of 3 SHARE Yieldmo’s AI/ML System: Modeling, Machine Learning Operations, and Activation Once we’ve processed, transformed, and loaded all these data into our big data processing tools, we kick off the first stage on our machine learning pipelines. For every individual historical […]
The Identity Crisis
How Yieldmo elevates creative performance with Dynamic Format Optimization and AI: Part 1 of 3
How Yieldmo Elevates Creative Performancewith Dynamic Format Optimization and AI Part 1 of 3 SHARE Yieldmo’s AI/ML System: Ingredients 1 and 2, Formats and Training Data In our whitepaper, “Elevating Creative Performance with Dynamic Format Optimization and Artificial Intelligence (AI)” we identify five critical ingredients for building a machine learning (AI) platform to deliver the […]
DFO DSP Setup Guides
Activating Dynamic Format Optimization is Easy SHARE 1. Set up standard Outstream Video or Native Display creatives in your DSP. Yieldmo’s DFO solution is designed to leverage your existing Video or Native Display creatives. 2. Assign creatives to campaign lines and target Yieldmo’s DFO Deal IDs on those lines. 3. Yieldmo handles the rest! When […]
DFO DV360 Activation and Trafficking Guide
DV360 DFO Trafficking SHARE i. Deal IDs will be sent via the Deal Sync API. Proposed Negotiations containing the Deal ID(s) are found in the Inventory > Negotiations. Once the Negotiation is Accepted, the Deal IDs can be found under Inventory > My Inventory > Orders and Deals. Assign to Line Items by hovering on […]
DFO TTD Activation and Trafficking Guide
The Trade Desk DFO Trafficking SHARE i. Deal IDs will be sent by your Account Manager via the TTD Easy Proposal API. Proposals containing the Deal ID(s) can be found in the Inventory > Proposals Tab. Follow our TTD Deal Set Up Guide for more help onboarding Deal IDs and assigning to Ad Groups. ii. […]