TTD Deal Set Up – Easy Proposal API

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TTD Deal Set Up – Easy Proposal API SHARE The Trade Desk can now receive Yieldmo PMP Deals directly in the Trade Desk interface via The Trade Desk Easy Proposal API. This enables hands-on-keyboard traders to automatically set up Private Contracts for deals, eliminating the need to manually create Private Contracts. Yieldmo will push PMPs […]

Audiobook Service Doubles CTR with Dynamic Format Optimization (DFO)

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Leading audiobook service doubles CTR without lifting a fingerwith Yieldmo’s Dynamic Format Optimization SHARE THE OBJECTIVE  A leading audiobook service selected Yieldmo as a partner to drive CTR. The brand’s goal was to test new ways to drive traffic and subscriptions with high–quality media and engaging creative formats. It wanted a partner that could enhance […]

Dynamic Format Optimization

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Dynamic Format Optimization Elevate your performance by up to 100% with machine-learning backed formats SHARE You’ve heard of dynamic creative optimization, or DCO. This gives the ability to tailor the content of ad creative based on a number of localized factors, like weather, or geography. This is the difference between a national auto manufacturer saying […]

TTD – Activate Yieldmo Supply

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TTD – Activate Yieldmo Supply SHARE If you are actively using Supply Vendor targeting rails on Advertisers, Campaigns, or Ad Groups, ensure that Yieldmo is included in the Supply Vendor Rail. If no Supply Vendor targeting is applied, Yieldmo inventory will be automatically included.  Supply Vendor Rail > Target List > Browse and Search “yieldmo”> […]