Vicky

Contextual Reimagined

SHARE Share on facebook Share on twitter Share on linkedin WHY CONTEXTUAL NEEDS TO BE REIMAGINED Just as digital advertising moved from home page takeovers and display ads to audience-targeted programmatic campaigns, in the coming months, marketers will once again need to adapt and evolve their digital strategy to prepare for the cookieless future. As …

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Working from Home: Better Posture for Better Health

As we recognize the first anniversary of the country’s first stay-at-home orders, the way we work has fundamentally changed. Many companies, including Yieldmo, are moving toward a workplace model that embraces asynchronous work and working from anywhere policies. We’re no longer bound by geography to bring the most talented people together to help our clients …

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Yieldmo Frictionless Formats

High Impact meets Programmatic Scale Starting with the User Since Yieldmo’s inception, our goal was to create visually beautiful formats that enhanced the user experience and also added something to the publisher page. With innovations like Hyperscroller, we sought to innovate on the natural movement of a user’s scroll – for example, an image would …

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Are You Overpaying for Cookies?

Yieldmo has long championed better creative and privacy-compliant attention signals as a viable means of driving media performance. As it happens, there is also a growing economic rationale for embracing alternative approaches to cookie-based targeting and a strong case to consider diversifying now. Google’s most recent announcements have advertisers and their partners re-evaluating the future of audience-based …

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Yieldmo and Adlandia Podcast Series

Yieldmo has partnered with iHeartPoadcast’s two influential voices of the advertising industry – Laura Correnti and Alexa Christon – for a four-part series on how to make attention actionable. In this series, our very own Lisa Bradner, GM – Analytics, and Teddy Jawde, Head of Product, and Adlandia will explore what’s flowing for programmatic advertising, what’s blocked, and how players like Yieldmo, whose …

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Jeremy Steinberg Returns to Yieldmo as Chief Revenue Officer and GM, Marketplace

NEW YORK–(BUSINESS WIRE)–Yieldmo welcomes back Jeremy Steinberg as Chief Revenue Officer and GM, Marketplace, reporting directly to CEO and founder Mike Yavonditte. Steinberg will be responsible for the company’s overall growth strategy with special focus on the Marketplace. Steinberg’s return comes on the heels of Eric Picard joining as chief product officer and Duc Chau …

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