Vicky

Why programmatic traders should work with SSPs and DSPs that embrace ease of activation

Why programmatic traders should work with SSPs and DSPs that embrace ease of activation SHARE Share on facebook Share on twitter Share on linkedin With programmatic climbing to 86% of total digital display ad spend and an increase in total digital spend of nearly 25% year over year, it’s more important than ever to drive …

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Not Everyone Is Your Best Friend

Not Everyone Is Your Best Friend SHARE Share on facebook Share on twitter Share on linkedin Differentiate your strategy for loyal customers and everyone else Over the last several years marketers have come to depend on audience led strategies as a means for identifying their consumers, targeting their advertising, managing frequency, and measuring marketing success.  …

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Contextual Reimagined

SHARE Share on facebook Share on twitter Share on linkedin WHY CONTEXTUAL NEEDS TO BE REIMAGINED Just as digital advertising moved from home page takeovers and display ads to audience-targeted programmatic campaigns, in the coming months, marketers will once again need to adapt and evolve their digital strategy to prepare for the cookieless future. As …

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Working from Home: Better Posture for Better Health

As we recognize the first anniversary of the country’s first stay-at-home orders, the way we work has fundamentally changed. Many companies, including Yieldmo, are moving toward a workplace model that embraces asynchronous work and working from anywhere policies. We’re no longer bound by geography to bring the most talented people together to help our clients …

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Yieldmo Frictionless Formats

High Impact meets Programmatic Scale Starting with the User Since Yieldmo’s inception, our goal was to create visually beautiful formats that enhanced the user experience and also added something to the publisher page. With innovations like Hyperscroller, we sought to innovate on the natural movement of a user’s scroll – for example, an image would …

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Are You Overpaying for Cookies?

Yieldmo has long championed better creative and privacy-compliant attention signals as a viable means of driving media performance. As it happens, there is also a growing economic rationale for embracing alternative approaches to cookie-based targeting and a strong case to consider diversifying now. Google’s most recent announcements have advertisers and their partners re-evaluating the future of audience-based …

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