Industry veteran Chris Bolte of Yieldmo sits down with us to discuss our cookieless future and the value provided by contextual targeting.
TTD Deal Set Up – Easy Proposal API SHARE The Trade Desk can now receive Yieldmo PMP Deals directly in the Trade Desk interface via The Trade Desk Easy Proposal API. This enables hands-on-keyboard traders to automatically set up Private Contracts for deals, eliminating the need to manually create Private Contracts. Yieldmo will push PMPs […]
We may be in denial, but deep down we all know that cookies are being replaced.
V offers more content to viewers than ever before. Alongside ‘linear’ TV, channels broadcasting content against a daily schedule, …
Diary of a Chief People Officer: ‘I don’t know the answer’: The challenge of making the call to stay remote
The ability to roll with the proverbial punches has always been part of Meagan Soszynski’s job as chief people officer …
Yieldmo and Adform Enter Strategic Partnership to Help Brands and Agencies Unlock Value without Cookies
The partnership extends advertisers’ ability to harness the power of contextual signals across privacy-first inventory
Leading audiobook service doubles CTR without lifting a fingerwith Yieldmo’s Dynamic Format Optimization SHARE THE OBJECTIVE A leading audiobook service selected Yieldmo as a partner to drive CTR. The brand’s goal was to test new ways to drive traffic and subscriptions with high–quality media and engaging creative formats. It wanted a partner that could enhance […]
Dynamic Format Optimization Elevate your performance by up to 100% with machine-learning backed formats SHARE You’ve heard of dynamic creative optimization, or DCO. This gives the ability to tailor the content of ad creative based on a number of localized factors, like weather, or geography. This is the difference between a national auto manufacturer saying […]
Four years ago today, the General Data Protection Regulation or GDPR was introduced by the European Union, …
TTD – Activate Yieldmo Supply SHARE If you are actively using Supply Vendor targeting rails on Advertisers, Campaigns, or Ad Groups, ensure that Yieldmo is included in the Supply Vendor Rail. If no Supply Vendor targeting is applied, Yieldmo inventory will be automatically included. Supply Vendor Rail > Target List > Browse and Search “yieldmo”> […]