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Yieldmo Names Advertising Industry Leaders Mari Kim Novak as CMO and Lisa Bradner as GM of Data & Analytics

Senior Additions to Management Team Underscores Investment in Continued Expansion as Company Growth Accelerates NEW YORK--(BUSINESS WIRE)--Yieldmo, one of the world’s fastest-growing digital advertising and attention analytics companies, announced today it has hired advertising industry veterans Mari Kim Novak and Lisa Bradner to newly created executive roles. Novak is Yieldmo’s new Chief Marketing Officer (CMO) …

Yieldmo Names Advertising Industry Leaders Mari Kim Novak as CMO and Lisa Bradner as GM of Data & Analytics Read More »

Beyond the Click – GE Appliances Exceeds CTR Benchmark by 100% Through Active Attention Retargeting

Overview: In March 2019, GE Appliances was looking for new ways to improve media performance, specifically for their Home Depot Spring Laundry campaign. Objectives: Our objective was to improve their CTR performance by harvesting and retargeting attentive users. Strategy: Rather than simply relying on click and viewability data to gauge audience attention, Yieldmo’s AEROS platform …

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