MalloryOrtiz

Multicultural and Inclusion Focused Deals Offers Simple Way to Support Underrepresented Communities

Multicultural and Inclusion Focused Deals Offers Simple Way to Support Underrepresented Communities SHARE Share on facebook Share on twitter Share on linkedin Here at Yieldmo, we recognize that diversity is a strength.  We believe that the journey to becoming an inclusive organization starts with awareness and empathy. As the world around us is ever-changing, we …

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Yieldmo Deals

Deals for Buyers SHARE Share on facebook Share on twitter Share on linkedin Yieldmo Deals We’ve made media buying easier by curating our most effective inventory into high performing deals that leverage the data and format advantages of the Yieldmo exchange. Yieldmo Deals have all of the benefits of the Yieldmo Smart Exchange, now extended …

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Add Yieldmo as a demand partner in Google Open Bidding Onboard Online workflow

AdMob and Google Ad Manager publishers can now transact with demand sources through Open Bidding via a streamlined onboarding process – an easy-to-use online application form and contract. Publisher Benefits Unlock new revenue streams by accessing Yieldmo as a demand partner through Google Ad Manager or AdMob. Simply fill out the application form, and once …

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Football

Super Bowl: Is your brand leveraging increased consumer attention?

From seven-layer bean dips, spicy hot wings, and pulled pork sandwiches, the Super Bowl is an event like no other. According to Fox Sport, last year averaged 100.45M million viewers on Fox. And according to a recent article, ViacomCBS is reportedly asking $5.5M for 30-second ads during the 2021 Super Bowl. (That’s about $183,333 per …

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person-with-phone

A scientifically-proven better metric than Viewability

Attention, especially today, remains a scarce and valuable resource. The ad industry has evolved quickly, but that elusive slice of what makes a consumer notice a brand, click, and convert is still being measured in numerous ways. While Viewability will always be important, we field-tested the next generation of metrics that will advance campaign optimization, …

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