Yieldmo Earns Great Place to Work Certification™

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Yieldmo Earns Great Place to Work Certification™ SHARE We are thrilled to share we’ve recently been Certified™ by Great Place to Work®! This prestigious award is based entirely on what our current employees say about their experience working at Yieldmo.This year, 97% of our employees said it’s a great place to work – 38 points […]

The Key to Ad Exchange Success? Living Breathing Humans.

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The Key to Ad Exchange Success? Living Breathing Humans. By: Melissa Gallo, SVP Global Operations SHARE In today’s complex digital advertising world, it can sometimes feel like there are too many cooks in the kitchen. But with digital strategists, digital planners, buyers, creatives, data scientists, and everyone in between, it is only natural to look […]

Top CPG Brand Drives 75% VCR with Contextual Curation

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Top CPG Brand Drives 75% VCR with Contextual Curation SHARE Share on facebook Share on twitter Share on linkedin The Challenge After seeing success running Yieldmo Performance Deals, a leading CPG Brand created PMPs for six additional campaigns. The goal was to drive high VCR at scale. Cookie-Agnostic Success The CPG Brand used Yieldmo’s Flexplay […]

Major Auto Brand Leverages Contextual Curation to Prepare for the Cookieless Future

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Major Auto Brand Leverages Contextual Curation to Prepare for the Cookieless Future SHARE Share on facebook Share on twitter Share on linkedin The Challenge A top auto brand selected Yieldmo as a partner for their sports line campaign. As cookies begin to go away, the goal was to leverage attention and other important signals to […]

Top Tech Brand Achieves Landing Page View Rate 44% Over Benchmark

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Top Tech Brand Achieves Landing Page View Rate 44% Over Benchmark SHARE Share on facebook Share on twitter Share on linkedin The Challenge Top tech brand’s goal was to drive down-funnel activity (landing page arrivals), and improve CTR and CPC. Yieldmo was selected as one of the partners to execute the campaign. Yieldmo’s Solutions Step […]

Top Big Box Retailer Achieves 50% Higher Cross-Device ROAS in Real-time

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Top Big Box Retailer Achieves 50% Higher Cross-Device ROAS in Real-time SHARE Share on facebook Share on twitter Share on linkedin The Challenge Top Big Box Retailer wanted to drive awareness for a Memorial Day campaign, with the goals of driving clicks and ROAS. Winning Results  #1 performer for downstream KPI: Yieldmo delivered a 50% […]

Top Auto Brand Increases Conversions by 35% and CPA by 24%

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Top Auto Brand Increases Conversions by 35% and CPA by 24% SHARE Share on facebook Share on twitter Share on linkedin The Challenge A top auto brand selected Yieldmo as a partner to help spur on site actions and drive an efficient CPA. Over the course of 2020, the brand’s goal was to use localized […]

Tech Giant Increases B2B Brand Lift by 13.8% with High Viewability

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Tech Giant Increases B2B brand Lift by 13.8% with High Viewability SHARE Share on facebook Share on twitter Share on linkedin The Challenge A top tech brand selected Yieldmo as a partner to reach C-Suite IT executives for a B2B campaign. The goal was to maintain high viewability (70%+) and drive brand consideration. A Kantar […]

Encantos Achieves 72% Lift on Non-Addressable Inventory with Yieldmo’s Contextual Optimization

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SHARE Share on facebook Share on twitter Share on linkedin Encantos Achieves 72% Lift on Non-Addressable Inventory with Yieldmo’s Contextual Optimization THE OBJECTIVE  Encantos, a web3 platform empowering creators to help kids learn, selected Yieldmo as a partner to reach Spanish-speaking and English-speaking parents interested in its language immersion for children’s products. Encantos’ goal was […]

Leading Pharmaceutical Brand Improves Scale by 10X on Highly Viewable PMPs

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Leading Pharmaceutical Brand Improves Scale by 10X on Highly Viewable PMPs SHARE Share on facebook Share on twitter Share on linkedin The Challenge A top pharmaceutical brand wanted to spend more on their highly viewable Video and Display campaigns on the Yieldmo Marketplace. It was also important to maintain favorable CPMs and viewability. Our Solution […]