MalloryOrtiz

Football

Super Bowl: Is your brand leveraging increased consumer attention?

From seven-layer bean dips, spicy hot wings, and pulled pork sandwiches, the Super Bowl is an event like no other. According to Fox Sport, last year averaged 100.45M million viewers on Fox. And according to a recent article, ViacomCBS is reportedly asking $5.5M for 30-second ads during the 2021 Super Bowl. (That’s about $183,333 per …

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A scientifically-proven better metric than Viewability

Attention, especially today, remains a scarce and valuable resource. The ad industry has evolved quickly, but that elusive slice of what makes a consumer notice a brand, click, and convert is still being measured in numerous ways. While Viewability will always be important, we field-tested the next generation of metrics that will advance campaign optimization, …

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Auto Vertical Playbook

Whether it’s decreased driving because of stay-at-home orders or increased usage because of app-based driving jobs for additional income, there’s no doubt that COVID-19 has changed many consumers’ relationships with their cars. This playbook will share how the automotive industry has changed over the last seven months and what trends will shape the auto world …

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How Yieldmo’s High-Impact Video helps publishers monetize better

Yieldmo’s outstream video is built to optimize performance in a variety of publisher environments as a result of which the inventory is valued higher. Our outstream player tech: Ensures video plays at the right time and exhibits proper ad behavior Delivers user-friendly ad experiences in optimized file sizes that do not consume browser memory and …

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