Elevating Creative Performance with DFO & AI Series SHARE Advertisers spend a lot of time and resources designing the perfect creative to capture the attention of their target audience. Oftentimes, they leave the very last and critically important step, where the creative and the user finally interact, to chance. At this crucial moment exists the […]
Yieldmo Earns Great Place to Work Certification™ SHARE We are thrilled to share we’ve recently been Certified™ by Great Place to Work®! This prestigious award is based entirely on what our current employees say about their experience working at Yieldmo.This year, 97% of our employees said it’s a great place to work – 38 points […]
The Key to Ad Exchange Success? Living Breathing Humans. By: Melissa Gallo, SVP Global Operations SHARE In today’s complex digital advertising world, it can sometimes feel like there are too many cooks in the kitchen. But with digital strategists, digital planners, buyers, creatives, data scientists, and everyone in between, it is only natural to look […]
Top CPG Brand Drives 75% VCR with Contextual Curation SHARE Share on facebook Share on twitter Share on linkedin The Challenge After seeing success running Yieldmo Performance Deals, a leading CPG Brand created PMPs for six additional campaigns. The goal was to drive high VCR at scale. Cookie-Agnostic Success The CPG Brand used Yieldmo’s Flexplay […]
Major Auto Brand Leverages Contextual Curation to Prepare for the Cookieless Future SHARE Share on facebook Share on twitter Share on linkedin The Challenge A top auto brand selected Yieldmo as a partner for their sports line campaign. As cookies begin to go away, the goal was to leverage attention and other important signals to […]
Duc Chau is the Chief Technology Officer of Yieldmo, a leader in digital advertising and attention analytics.
Top Tech Brand Achieves Landing Page View Rate 44% Over Benchmark SHARE Share on facebook Share on twitter Share on linkedin The Challenge Top tech brand’s goal was to drive down-funnel activity (landing page arrivals), and improve CTR and CPC. Yieldmo was selected as one of the partners to execute the campaign. Yieldmo’s Solutions Step […]
Top Big Box Retailer Achieves 50% Higher Cross-Device ROAS in Real-time SHARE Share on facebook Share on twitter Share on linkedin The Challenge Top Big Box Retailer wanted to drive awareness for a Memorial Day campaign, with the goals of driving clicks and ROAS. Winning Results #1 performer for downstream KPI: Yieldmo delivered a 50% […]