AthenaPhilippas

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Top CPG Brand Uses AEROS Attention Analytics PMP to Drive Double Digit KPI Lift

In our latest case study, we reveal how a top CPG brand used AEROS Attention Analytics PMP for higher video completion and viewability rates. The Challenge A major CPG brand was already seeing strong performance on our open exchange but wanted to see if they could drive their KPIs of video completion rate (VCR) and …

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Forbes – Syncing Data And Creative: Advertising’s Head And Heart

Within advertising, a debate has raged for years about how to balance advertising’s head (data, sales goals and competitive share) and its heart (evoking people’s emotions, touching people’s souls, creating inspiration and wonder). The past decade has swung the pendulum heavily toward the head; as an industry, we have focused on first-party audiences, data lakes, …

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Introducing Pinhole: A New Enhanced Video Experience

https://yieldmo.com/wp-content/uploads/2020/06/Pinhole-Car2.mp4 We are thrilled to introduce Pinhole, a new, enhanced video experience designed to reveal your brand with cinematic mystique.  Pinhole layers a cutout of your brand logo (or icon of choice) over your video and while the user scrolls, your logo expands into your video. It gives the user a glimpse of your video, …

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Otis McClendon Talks About How Creative and Media Capture Attention

We sat down with our lead UX/UI Designer, Otis McClendon, to discuss creative and media, how design captures attention, and how technologically, design enables the creative. Stay tuned for news next month about an exciting new format we will be releasing that continues to innovate in driving attention and media optimization. This is Video 6 …

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