Forbes: Don’t Pass on SaaS

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Duc Chau is the Chief Technology Officer of Yieldmo, a leader in digital advertising and attention analytics.

Breaking Through the Clutter of Online Education

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Breaking Through the Clutter of Online Education SHARE Share on facebook Share on twitter Share on linkedin Global higher education is a $2.2T industry.  Pre COVID-19, the online degree market was one of the fastest-growing segments of global higher education, estimated to be a $74B online degree market by 2025, according to global education market […]

Rebooting Context in the Era of Creativity

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Rebooting Context in the Era of Creativity SHARE Share on facebook Share on twitter Share on linkedin https://vimeo.com/569499296 Is the pendulum on the great debate of data vs creativity swinging to back a balance? Is there now an opportunity, with cookies going away that context and moments of connection with consumers will become more accurate, relevant […]

Yieldmo Frictionless Formats Part Two

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  High Impact meets Programmatic Scale The benefits of high impact, instantly. Yieldmo is proud to unveil visually stunning, page-enhancing ad formats that are ready to use – with no extra work or creative lead time. Perfect for eCommerce, luxury, and other brand stories meant to make a big splash. Seamless Transformation These formats are […]

Featured Recipe: Mike’s Classic Caipirinha Recipe

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A refreshing cocktail we simply adore. This cocktail is very simple to prepare, and it requires only a few ingredients. Ingredients 1/2 lime 1 1/2 to 2 1/2 teaspoons superfine sugar, to taste 2 ounces cachaça Lime wheel, for garnish Ice Steps to Make It 1. Gather the ingredients. 2. Cut half of a lime into […]

Entertainment Vertical Playbook

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The global pandemic has forced entertainment companies to quickly adapt, postpone, and adjust to an increased reliance on at-home entertainment. According to eMarketer, the US entertainment industry will increase its digital ad spend by 24.7% to $6.88 billion this year as streaming services thrive with stay-athome COVID-19 mandates. And advertisers will spend $5.40 billion on […]