AthenaPhilippas

Walmart Connect’s Melissa Gallo joins Yieldmo as SVP, Global Exchange Operations

Walmart Connect’s Melissa Gallo joins Yieldmo as SVP, Global Exchange Operations SHARE Share on facebook Share on twitter Share on linkedin NEW YORK–(BUSINESS WIRE)–Yieldmo is proud to announce the addition of Melissa Gallo to its leadership team as SVP, Global Exchange Operations. Gallo will be responsible for leading the business execution of the Yieldmo Smart …

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Yieldmo Announces Privacy-First Marketplace

Yieldmo Announces Privacy-First Marketplace SHARE Share on facebook Share on twitter Share on linkedin Yieldmo’s Smart Exchange harnesses the power of Contextual Reimagined™ NEW YORK–(BUSINESS WIRE)–Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first marketplace that analyzes the impression, not the audience, to deliver results for future-focused brands. The Privacy-First Marketplace …

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Entertainment Vertical Playbook

The global pandemic has forced entertainment companies to quickly adapt, postpone, and adjust to an increased reliance on at-home entertainment. According to eMarketer, the US entertainment industry will increase its digital ad spend by 24.7% to $6.88 billion this year as streaming services thrive with stay-athome COVID-19 mandates. And advertisers will spend $5.40 billion on …

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