AthenaPhilippas

Entertainment Vertical Playbook

The global pandemic has forced entertainment companies to quickly adapt, postpone, and adjust to an increased reliance on at-home entertainment. According to eMarketer, the US entertainment industry will increase its digital ad spend by 24.7% to $6.88 billion this year as streaming services thrive with stay-athome COVID-19 mandates. And advertisers will spend $5.40 billion on …

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CPG Vertical Playbook

Consumer packaged goods (CPG) are daily items that average consumers require routine replacement or replenishment, such as food, beverages, clothes, tobacco, makeup, and household products. The CPG industry is one of North America’s largest sectors, valued at approximately $2 trillion. This playbook will share how COVID-19 has changed the CPG industry For more information, please …

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The Next-Gen PMP: Optimize with AI and Attention Analytics

What are AEROS Attention Analytics PMPs? These are PMPs designed to improve your KPIs. AEROS Attention Analytics picks up on human attention signals (gestural) and other page signals multiple times a second, factors them into unique AI algorithms, and automatically optimizes your media performance. What kind of results do advertisers get with AEROS PMPs? AEROS …

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