Duc Chau is the Chief Technology Officer of Yieldmo, a leader in digital advertising and attention analytics.
New role strengthens Yieldmo’s ability to scale it’s operations
Breaking Through the Clutter of Online Education SHARE Share on facebook Share on twitter Share on linkedin Global higher education is a $2.2T industry. Pre COVID-19, the online degree market was one of the fastest-growing segments of global higher education, estimated to be a $74B online degree market by 2025, according to global education market […]
Rebooting Context in the Era of Creativity SHARE Share on facebook Share on twitter Share on linkedin https://vimeo.com/569499296 Is the pendulum on the great debate of data vs creativity swinging to back a balance? Is there now an opportunity, with cookies going away that context and moments of connection with consumers will become more accurate, relevant […]
Yieldmo’s Smart Exchange harnesses the power of Contextual Reimagined™
The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the IAB Tech Lab.
Rosen joins Yieldmo to lead Supply Business
High Impact meets Programmatic Scale The benefits of high impact, instantly. Yieldmo is proud to unveil visually stunning, page-enhancing ad formats that are ready to use – with no extra work or creative lead time. Perfect for eCommerce, luxury, and other brand stories meant to make a big splash. Seamless Transformation These formats are […]
A refreshing cocktail we simply adore. This cocktail is very simple to prepare, and it requires only a few ingredients. Ingredients 1/2 lime 1 1/2 to 2 1/2 teaspoons superfine sugar, to taste 2 ounces cachaça Lime wheel, for garnish Ice Steps to Make It 1. Gather the ingredients. 2. Cut half of a lime into […]
The global pandemic has forced entertainment companies to quickly adapt, postpone, and adjust to an increased reliance on at-home entertainment. According to eMarketer, the US entertainment industry will increase its digital ad spend by 24.7% to $6.88 billion this year as streaming services thrive with stay-athome COVID-19 mandates. And advertisers will spend $5.40 billion on […]