How Would You Use Attention Data?

Here is the final video of our 3-part series on attention – industry leaders dive deep into how they would use data on whether someone paid attention to an ad.

This is Video 3 of a 6 part series exploring Attention as a new media metric.

Check out the other videos in the series:

• Video 1: What is Attention?
• Video 2: What is the Value of Attention?
• Video 3: How Would You Use Attention Data?
• Video 4: Lisa Bradner Talks About Why Measuring Attention is Important for the Ad Industry
• Video 5: Tim Price Talks About the Scrilt
• Video 6: Otis McClendon Talks About How Creative and Media Capture Attention