The industry knew change was coming. But as we emerge from shutdown with a tight ad market and the disappearance of cookies increasingly imminent, the time of change is here. But are you ready? You’ll need to know how to elevate your ad experience and get the right kind of attention by rethinking your partners, your creative and your data sets.
Hear expert insights from guest speaker Joanna O’Connell, Forrester principal analyst, Ron Amram, global media lead at Heineken, and Lisa Bradner, GM of Yieldmo’s analytics business, about the imminent future of advertising.