AdMonsters – Beyond Viewability: Marketers Seek to Master Mobile Attention Analytics
Yieldmo in the News
AdMonsters – Viewability has been hailed as the holy grail metric across desktop, mobile and tablet (and now, even TV/Video) for some time, with many brands and publishers relying on the Media Rating Council (MRC) standards as a yardstick.
But user behavior across these channels couldn’t be more different than cats are to mice.
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