Attention, especially today, remains a scarce and valuable resource. The ad industry has evolved quickly, but that elusive slice of what makes a consumer notice a brand, click, and convert is still being measured in numerous ways.
While Viewability will always be important, we field-tested the next generation of metrics that will advance campaign optimization, for both brands and publishers.
Michael MacKenzie, Data Scientist at Yieldmo, and Sergei Izrailev, Head of Analytics and Data Science at Yieldmo explain how Yieldmo uses attention metrics to create successful, AI-driven campaigns that improve KPIs.
Learn more about which type of impressions were able to drive 60% higher CTR than MRC viewable impressions.
To learn more about Yieldmo’s marketplace and products, click here.