Yieldmo Announces Privacy-First Marketplace

Yieldmo Announces Privacy-First Marketplace SHARE Share on facebook Share on twitter Share on linkedin Yieldmo’s Smart Exchange harnesses the power of Contextual Reimagined™ NEW YORK–(BUSINESS WIRE)–Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first marketplace that analyzes the impression, not the audience, to deliver results for future-focused brands. The Privacy-First Marketplace

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AdExchanger’s Regularly Updated Guide To UID 2.0

SHARE Share on facebook Share on twitter Share on linkedin The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the IAB Tech Lab. Now that the project is formally open source, here’s a cheat sheet to keep you up to speed on

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Yieldmo Taps Industry All-Star Zach Rosen

SHARE Share on facebook Share on twitter Share on linkedin NEW YORK–(BUSINESS WIRE)–Yieldmo is proud to announce the addition of Zach Rosen to its leadership team as SVP, Global Supply Partnerships. Rosen will be responsible for leading the supply and business development team as well as drive strategy for building global supply partnerships and will

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Forbes: Data Value Is Rooted In Its Veracity

SHARE Share on facebook Share on twitter Share on linkedin Duc Chau is the Chief Technology Officer of Yieldmo, a leader in digital advertising and attention analytics. There’s no denying that data is the backbone on which modern companies operate. Organizations, big and small, use it to make critical decisions and drive business forward. Whether it’s

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Jeremy Steinberg Returns to Yieldmo as Chief Revenue Officer and GM, Marketplace

NEW YORK–(BUSINESS WIRE)–Yieldmo welcomes back Jeremy Steinberg as Chief Revenue Officer and GM, Marketplace, reporting directly to CEO and founder Mike Yavonditte. Steinberg will be responsible for the company’s overall growth strategy with special focus on the Marketplace. Steinberg’s return comes on the heels of Eric Picard joining as chief product officer and Duc Chau

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The 6th Wave of Advertising Technology: Privacy

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Eric Picard, chief product officer at Yieldmo. There’s a revolution happening in digital media, primarily driven by a new focus on privacy. Major players at the core of the digital ecosystem

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Yieldmo Strengthens C-Suite with the Appointment of AdTech Veteran Eric Picard as Chief Product Officer

NEW YORK–(BUSINESS WIRE)–Yieldmo is proud to announce that it has recently hired Eric Picard as Chief Product Officer, reporting directly to CEO and founder Mike Yavonditte. Additionally, Yieldmo co-founder and former Head of Product Teddy Jawde will move into a Chief Strategy Officer role. This realignment of the product team will solidify Yieldmo’s commitment to

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Forbes: The Art Of Precision At Scale

Lisa Bradner leads Yieldmo’s AEROS Attention Analytics. Attention Analytics uses consumer attention signals to improve online advertising. Twentieth-century manufacturing and marketing have operated at scale. Media scaled large audiences across big platforms, such as television, where a single commercial could hit screens in every household in its target demographic. Warehouses and distribution were optimized to ship pallet

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Inside Forbes Council: Pay Attention to Attention Analytics

Related Posts:Yieldmo Names Advertising Industry Leaders Mari Kim Novak as CMO and Lisa Bradner as GM of Data & Analytics October 1, 2019 AdMonsters – Beyond Viewability: Marketers Seek to Master Mobile Attention Analytics February 10, 2020 Yieldmo Partners with White Ops to Stop Sophisticated Bots and Provide Mobile Advertisers with the Highest Level of

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Yieldmo Hires AdTech Veteran Duc Chau as Chief Technology Officer

Strengthening Yieldmo’s Position as a Technology Leader NEW YORK--(BUSINESS WIRE)--Yieldmo is proud to announce that it has recently hired Duc Chau as its new Chief Technology Officer. With more than 20 years of engineering experience building high performing teams, distributed systems, and technology infrastructures, Chau will be responsible for the innovation and expansion of Yieldmo's
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