Forbes: Data Value Is Rooted In Its Veracity

Duc Chau is the Chief Technology Officer of Yieldmo, a leader in digital advertising and attention analytics. There’s no denying that data is the backbone on which modern companies operate. Organizations, big and small, use it to make critical decisions and drive business forward. Whether it’s self-driving cars, social networking, entertainment, music, health care or something

Learn More »

Jeremy Steinberg Returns to Yieldmo as Chief Revenue Officer and GM, Marketplace

NEW YORK–(BUSINESS WIRE)–Yieldmo welcomes back Jeremy Steinberg as Chief Revenue Officer and GM, Marketplace, reporting directly to CEO and founder Mike Yavonditte. Steinberg will be responsible for the company’s overall growth strategy with special focus on the Marketplace. Steinberg’s return comes on the heels of Eric Picard joining as chief product officer and Duc Chau

Learn More »

The 6th Wave of Advertising Technology: Privacy

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Eric Picard, chief product officer at Yieldmo. There’s a revolution happening in digital media, primarily driven by a new focus on privacy. Major players at the core of the digital ecosystem

Learn More »

Yieldmo Strengthens C-Suite with the Appointment of AdTech Veteran Eric Picard as Chief Product Officer

NEW YORK–(BUSINESS WIRE)–Yieldmo is proud to announce that it has recently hired Eric Picard as Chief Product Officer, reporting directly to CEO and founder Mike Yavonditte. Additionally, Yieldmo co-founder and former Head of Product Teddy Jawde will move into a Chief Strategy Officer role. This realignment of the product team will solidify Yieldmo’s commitment to

Learn More »

Forbes: The Art Of Precision At Scale

Lisa Bradner leads Yieldmo’s AEROS Attention Analytics. Attention Analytics uses consumer attention signals to improve online advertising. Twentieth-century manufacturing and marketing have operated at scale. Media scaled large audiences across big platforms, such as television, where a single commercial could hit screens in every household in its target demographic. Warehouses and distribution were optimized to ship pallet

Learn More »

Yieldmo Hires AdTech Veteran Duc Chau as Chief Technology Officer

Related Posts:Yieldmo Strengthens C-Suite with the Appointment of AdTech Veteran Eric Picard as Chief Product Officer February 2, 2021 Jeremy Steinberg Returns to Yieldmo as Chief Revenue Officer and GM, Marketplace March 4, 2021 Yieldmo Ranked For Second Consecutive Year As One Of The Fastest Growing North American Companies On Deloitte’s 2018 Technology Fast 500™

Learn More »
Forbes woman on mobile phone Yieldmo

Forbes – The Problem with Viewability

Related Posts:AdMonsters – Beyond Viewability: Marketers Seek to Master Mobile Attention Analytics February 10, 2020 Forbes – How To Incorporate Attention Signals Into Your Data Mix April 17, 2020 Forbes – Syncing Data And Creative: Advertising’s Head And Heart June 22, 2020

Learn More »