Beyond the Click – GE Appliances Exceeds CTR Benchmark by 100% Through Active Attention Retargeting

Overview: In March 2019, GE Appliances was looking for new ways to improve media performance, specifically for their Home Depot Spring Laundry campaign. Objectives: Our objective was to improve their CTR performance by harvesting and retargeting attentive users. Strategy: Rather than simply relying on click and viewability data to gauge audience attention, Yieldmo’s AEROS platform
Learn More »

Yieldmo’s Multi-format Spring Campaign On Point for Mega-Retailer

Who: A top-10 U.S. retailer When: Spring 2018 Objectives: Retailer wanted to drive high Return on Ad Spend (ROAS) against in-store sales of Spring-Season decor and clothing Viewability (measured by MOAT) Site Visits Strategy: Leverage Yieldmo’s innovative, mid-funnel ad formats combined with 1st party audience targeting to reach highly engaged customers, drive site visits and sales (both on
Learn More »