Working from Home: Better Posture for Better Health

As we recognize the first anniversary of the country’s first stay-at-home orders, the way we work has fundamentally changed. Many companies, including Yieldmo, are moving toward a workplace model that embraces asynchronous work and working from anywhere policies. We’re no longer bound by geography to bring the most talented people together to help our clients

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Yieldmo Partners with The Trade Desk to Support Unified ID 2.0

What is Unified ID 2.0? Unified ID 2.0 is a new solution to identity, no longer relying on 3rd party cookies and instead using opt-in encrypted email addresses. This is an open-source identity solution that operates from a single click sign-on – once the consumer has opted in with their email address on a webpage,

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Yieldmo Frictionless Formats

High Impact meets Programmatic Scale Starting with the User Since Yieldmo’s inception, our goal was to create visually beautiful formats that enhanced the user experience and also added something to the publisher page. With innovations like Hyperscroller, we sought to innovate on the natural movement of a user’s scroll – for example, an image would

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Are You Overpaying for Cookies?

Yieldmo has long championed better creative and privacy-compliant attention signals as a viable means of driving media performance. As it happens, there is also a growing economic rationale for embracing alternative approaches to cookie-based targeting and a strong case to consider diversifying now. Google’s most recent announcements have advertisers and their partners re-evaluating the future of audience-based

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Yieldmo and Adlandia Podcast Series

Yieldmo has partnered with iHeartPoadcast’s two influential voices of the advertising industry – Laura Correnti and Alexa Christon – for a four-part series on how to make attention actionable. In this series, our very own Lisa Bradner, GM – Analytics, and Teddy Jawde, Head of Product, and Adlandia will explore what’s flowing for programmatic advertising, what’s blocked, and how players like Yieldmo, whose

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Forbes: Data Value Is Rooted In Its Veracity

Duc Chau is the Chief Technology Officer of Yieldmo, a leader in digital advertising and attention analytics. There’s no denying that data is the backbone on which modern companies operate. Organizations, big and small, use it to make critical decisions and drive business forward. Whether it’s self-driving cars, social networking, entertainment, music, health care or something

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Jeremy Steinberg Returns to Yieldmo as Chief Revenue Officer and GM, Marketplace

NEW YORK–(BUSINESS WIRE)–Yieldmo welcomes back Jeremy Steinberg as Chief Revenue Officer and GM, Marketplace, reporting directly to CEO and founder Mike Yavonditte. Steinberg will be responsible for the company’s overall growth strategy with special focus on the Marketplace. Steinberg’s return comes on the heels of Eric Picard joining as chief product officer and Duc Chau

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Hello? Are you Paying Attention?

Picture this: You’re at home watching the latest episode of The Undoing on HBO Max, and it’s getting good! You look over, and your partner is scroll, scroll, scrolling on their phone. You think to yourself, “Is he/she/they even paying attention!?” In many places in our lives, it’s hard to tell if someone’s actually paying

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The 6th Wave of Advertising Technology: Privacy

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Eric Picard, chief product officer at Yieldmo. There’s a revolution happening in digital media, primarily driven by a new focus on privacy. Major players at the core of the digital ecosystem

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Yieldmo Strengthens C-Suite with the Appointment of AdTech Veteran Eric Picard as Chief Product Officer

NEW YORK–(BUSINESS WIRE)–Yieldmo is proud to announce that it has recently hired Eric Picard as Chief Product Officer, reporting directly to CEO and founder Mike Yavonditte. Additionally, Yieldmo co-founder and former Head of Product Teddy Jawde will move into a Chief Strategy Officer role. This realignment of the product team will solidify Yieldmo’s commitment to

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