Yieldmo Announces Privacy-First Marketplace

Yieldmo Announces Privacy-First Marketplace SHARE Share on facebook Share on twitter Share on linkedin Yieldmo’s Smart Exchange harnesses the power of Contextual Reimagined™ NEW YORK–(BUSINESS WIRE)–Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first marketplace that analyzes the impression, not the audience, to deliver results for future-focused brands. The Privacy-First Marketplace

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Yieldmo Deals

Deals for Buyers SHARE Share on facebook Share on twitter Share on linkedin Yieldmo Deals We’ve made media buying easier by curating our most effective inventory into high performing deals that leverage the data and format advantages of the Yieldmo exchange. Yieldmo Deals have all of the benefits of the Yieldmo Smart Exchange, now extended

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Contextual Reimagined

SHARE Share on facebook Share on twitter Share on linkedin WHY CONTEXTUAL NEEDS TO BE REIMAGINED Just as digital advertising moved from home page takeovers and display ads to audience-targeted programmatic campaigns, in the coming months, marketers will once again need to adapt and evolve their digital strategy to prepare for the cookieless future. As

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Yieldmo Frictionless Formats Part Two

High Impact meets Programmatic Scale The benefits of high impact, instantly. Yieldmo is proud to unveil visually stunning, page-enhancing ad formats that are ready to use – with no extra work or creative lead time. Perfect for eCommerce, luxury, and other brand stories meant to make a big splash. Seamless Transformation These formats are transacted

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Mike’s Classic Caipirinha Recipe

A refreshing cocktail we simply adore. This cocktail is very simple to prepare, and it requires only a few ingredients. Ingredients 1/2 lime 1 1/2 to 2 1/2 teaspoons superfine sugar, to taste 2 ounces cachaça Lime wheel, for garnish Ice Steps to Make It 1. Gather the ingredients. 2. Cut half of a lime into

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Working from Home: Better Posture for Better Health

As we recognize the first anniversary of the country’s first stay-at-home orders, the way we work has fundamentally changed. Many companies, including Yieldmo, are moving toward a workplace model that embraces asynchronous work and working from anywhere policies. We’re no longer bound by geography to bring the most talented people together to help our clients

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Yieldmo Partners with The Trade Desk to Support Unified ID 2.0

What is Unified ID 2.0? Unified ID 2.0 is a new solution to identity, no longer relying on 3rd party cookies and instead using opt-in encrypted email addresses. This is an open-source identity solution that operates from a single click sign-on – once the consumer has opted in with their email address on a webpage,

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Yieldmo Frictionless Formats

High Impact meets Programmatic Scale Starting with the User Since Yieldmo’s inception, our goal was to create visually beautiful formats that enhanced the user experience and also added something to the publisher page. With innovations like Hyperscroller, we sought to innovate on the natural movement of a user’s scroll – for example, an image would

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Are You Overpaying for Cookies?

Yieldmo has long championed better creative and privacy-compliant attention signals as a viable means of driving media performance. As it happens, there is also a growing economic rationale for embracing alternative approaches to cookie-based targeting and a strong case to consider diversifying now. Google’s most recent announcements have advertisers and their partners re-evaluating the future of audience-based

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