Day: September 21, 2021

Why programmatic traders should work with SSPs and DSPs that embrace ease of activation

Why programmatic traders should work with SSPs and DSPs that embrace ease of activation SHARE Share on facebook Share on twitter Share on linkedin With programmatic climbing to 86% of total digital display ad spend and an increase in total digital spend of nearly 25% year over year, it’s more important than ever to drive …

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Not Everyone Is Your Best Friend

Not Everyone Is Your Best Friend SHARE Share on facebook Share on twitter Share on linkedin Differentiate your strategy for loyal customers and everyone else Over the last several years marketers have come to depend on audience led strategies as a means for identifying their consumers, targeting their advertising, managing frequency, and measuring marketing success.  …

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