Major Auto Brand Increases Viewability by 15% While Reducing ECPM 30%

Many cars in parking lot or garage.

Major Auto Brand Increases Viewability by 15% While Reducing ECPM 30% SHARE Share on facebook Share on twitter Share on linkedin The Campaign The client ran a high-impact display campaign that combined Yieldmo’s proprietary Flexbanner format (consisting of several micro-effects to enhance standard display creative), a third-party dynamic creative optimization (DCO) partner, and Yieldmo’s inventory […]