A scientifically-proven better metric than Viewability

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A scientifically-proven better metric than Viewability SHARE Attention, especially today, remains a scarce and valuable resource. The ad industry has evolved quickly, but that elusive slice of what makes a consumer notice a brand, click, and convert is still being measured in numerous ways. While Viewability will always be important, we field-tested the next generation […]

Featured Recipe: Roxy’s Rumchata Iced Coffee

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Start the new year by kicking your coffee up a notch. Roxy’s Rumchata Iced Coffee is refreshing, tasty, and easy to make. All you need is Rumchata, coffee, ice, and your favorite mug. Ingredients 1 oz RumChata 3 oz coffee *room temperature Ice Instructions Fill a mug with ice. Add ingredients to mug and stir. Optional: Add whipped cream and […]