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Yieldmo Enables CreditCards.com to Exceed Performance Goals by Using Effective Mobile Ad Formats to Reach Quality Audiences at Scale

CreditCards.com, a leading credit card comparison and information website, realized an opportunity to increase mobile traffic and subsequent card applications. Yieldmo partnered with CreditCards.com to design a campaign strategy that would produce a positive return on investment and achieve a target application approval rate. To measure campaign effectiveness, Yieldmo advised CreditCards.com on the ideal blended […]

CreditCards.com, a leading credit card comparison and information website, realized an opportunity to increase mobile traffic and subsequent card applications. Yieldmo partnered with CreditCards.com to design a campaign strategy that would produce a positive return on investment and achieve a target application approval rate.

To measure campaign effectiveness, Yieldmo advised CreditCards.com on the ideal blended attribution model to credit both click and view-based conversions. To reach CreditCards.com preferred audiences, Yieldmo developed and executed a strategy to contextually target premium inventory using relevant creative. The focus was on audiences consisting of those with a high household income, retail shoppers, and travelers.

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The high quality nature of Yieldmo inventory combined with ongoing campaign enhancement, allowed this performance-driven campaign to exceed the target card application approval rate while maintaining a positive ROI.

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  • Posted by:
  • Lucas Piazza
  • Director of Marketing

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