CreditCards.com, a leading credit card comparison and information website, realized an opportunity to increase mobile traffic and subsequent card applications. Yieldmo partnered with CreditCards.com to design a campaign strategy that would produce a positive return on investment and achieve a target application approval rate.
To measure campaign effectiveness, Yieldmo advised CreditCards.com on the ideal blended attribution model to credit both click and view-based conversions. To reach CreditCards.com preferred audiences, Yieldmo developed and executed a strategy to contextually target premium inventory using relevant creative. The focus was on audiences consisting of those with a high household income, retail shoppers, and travelers.
The high quality nature of Yieldmo inventory combined with ongoing campaign enhancement, allowed this performance-driven campaign to exceed the target card application approval rate while maintaining a positive ROI.