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Balancing Search, Social, and Editorial for Mobile Marketers

Marketers ought to leverage the signals of intent from search and social while also accessing high-quality publisher content with user-friendly mobile ad formats.

Check out the latest article from our Head of Design, David Goligorsky!

Read through the post to discover some suggestions on how to tackle media mix in the shift to mobile. David describes some of the signals that marketers can leverage: explicit intent, implicit intent, and contextual intent. There are a few takeaway messages for mobile marketers and David points to some concrete industry research to help you make the most of the mobile channel.

 

  • Posted by:
  • Lucas Piazza
  • Director of Marketing

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