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Yieldmo’s Multi-format Spring Campaign On Point for Mega-Retailer

Who: A top-10 U.S. retailer

When: Spring 2018

Objectives:

  1. Retailer wanted to drive high Return on Ad Spend (ROAS) against in-store sales of Spring-Season decor and clothing
  2. Viewability (measured by MOAT)
  3. Site Visits

Strategy: Leverage Yieldmo’s innovative, mid-funnel ad formats combined with 1st party audience targeting to reach highly engaged customers, drive site visits and sales (both on site and in-store)

Results:


BACKGROUND

One of the nation’s largest retailers was looking for compelling ways to reach their target audiences contextually to drive sales during the Spring season. We leveraged Yieldmo’s patented ad-formats, all created with the consumer experience and brand equity in mind.

Yieldmo connected with 8M people on their mobile devices over the course of the campaign:


THE AD FORMATS

Three of Yieldmo’s best-performing, high engagement-driving formats were used for this campaign:

Our unique ads respect the user experience, provide pre-click engagement data, and lead to efficient impression delivery. Through optimization we retarget potential buyers who engaged with the ads and suppress those who would never buy.

Learn more about our marketplace here.


THE RESULTS

ROAS: 23% above advertiser’s benchmark

Viewability: 30% above MOAT benchmark

SPI (Sales per Impression): 7% higher than average

CTR: 30% above Yieldmo’s benchmark

Scroll rate: 60% above Yieldmo’s benchmark


*Moat

**Verified by Comscore

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Posted by: Eran Geva, Senior Marketing Manager