GE Appliances exceeds CTR Benchmark by 100% Through Active Engagement Retargeting
Yieldmo, the leader in engagement-powered mobile advertising, is proud and excited to welcome two new members to the team this week.
Now, viewability is important, but it’s ultimately just a delivery metric. Was my ad able to be seen? If so, the delivery was successful. But viewability still can’t tell you if this was the right ad for the right person in the right place at the right time. It’s not a metric for efficacy.
Feature Ads Of The Month
Say you’re a media planner who just wrapped a digital campaign, and that the overall viewability rate for the campaign was 72%. High fives all around, right?
We are thrilled to welcome three advertising technology superstars to our team - Timothy Price, Elizabeth Denworth and Brad Timmers.
One of the nation’s largest retailers was looking for compelling ways to reach their target audiences contextually to drive sales during the Spring season. We leveraged Yieldmo’s patented ad-formats, all created with the consumer experience and brand equity in mind.
In 2012, we launched our first mobile ad format, which encouraged mobile users to engage with ads in a way that was intuitive yet unconventional ...
In marketing land, automotive folks are among the savviest in a very savvy crew. They’re often the first to adopt & embrace the technological advances that enrich consumer experiences, and they’re the first to ditch those that alienate.
Maybe you know us for our custom, consumer-centric mobile ad experiences. But a big secret to our success? Our premium private marketplace.
Until today, the best that marketers could hope for was to know that their ads were clicked on, or that they were viewable. We've been working hard to take things to the next level. *Introducing the world's first Engagement Management Platform (EMP)™.*
The time it took you to read that headline? That’s about all you’ve got with your video creative. Six-Second Video Ads are where it’s at.
Peak season for auto demand means it is particularly critical for your ads to cut through the clutter and connect with potential customers. The good news? Yieldmo is here to help.
Engaging, user-friendly, mobile ad formats drive 32% higher likelihood to purchase for a top beverage brand.
Yieldmo’s highly-engaging ad formats elicit intentional interactions—swipes, scrolls, tilts, plays, lingers, and more.
Yieldmo, the leader in engagement-powered mobile advertising, has appointed Jeremy Steinberg as Chief Revenue Officer. Steinberg most recently led the advertising division of The Weather Company and played an important role in their acquisition by IBM in 2015.
On February 15th, Google Chrome will release a built-in ad blocker that works across both desktop and mobile devices and that will automatically block any ad that violates the standards released by the CBA. Rest assured. 100% of Yieldmo’s ad formats are fully compliant with these standards. Always have been. Always will be.
Last Sunday, the Philadelphia Eagles claimed their first Super Bowl victory. While many doubted the underdog, they were able to hold onto the lead long enough for the big win. We showed you that Philadelphia's traffic and engagement with ads surged on Sports sites leading up to the game, but what were fans' mobile behaviors during the game?
Both the New England Patriots and the Philadelphia Eagles have enthusiastic fans. But, what do these fans' behavior with mobile ads reveal about which team actually has more excited supporters? We dug into our massive dataset to find out.
As we prepare for the Super Bowl, we remixed some of the best past ads into Yieldmo's interactive mobile formats. The results? A touchdown for creativity.
Significantly higher click-through rate? Entirely within reach with the Yieldmo Engagement Score.
With iPhone X devices flooding the market, we wanted to understand how the users of these devices are behaving and what this means for advertisers. Are iPhone X users engaging more or less with ads, compared to users on older iPhone models?
With 4-out-of-5 consumers relying on their mobile phone to shop for products, mobile devices remain a critical research tool. Mobile-optimized sites have increased the ease of mobile shopping, leading to higher percentages of eCommerce revenue coming from mobile each year. But while mobile has certainly enabled
The 2017 holiday shopping season is already breaking records, with mobile accounting for 33.1% of the $6.59B spent on Cyber Monday—a 39.2% increase from 2016. To understand this behavior, we dug deep into our extensive engagement database to reveal the truth behind what drives mobile shopping.
Yieldmo ranked number 45 on Deloitte’s Technology Fast 500™, the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Yieldmo grew 3,657%...
Yieldmo Dragonfly™ enables more accurate campaign measurement and efficiency by powering our ability to attribute conversions (via a Yieldmo pixel placed on check-out pages, product pages, etc.) to Yieldmo ad exposures and our ability to analyze which audience segments...
According to comScore, Yieldmo has a verified actual reach of more than 141 million unique mobile visitors - roughly 80% of the addressable market in the U.S. - making it the largest independent network in the U.S. behind Google, Facebook, Amazon...
Our latest insight, powered by RaptTM, exposes another reality about our favorite (friendly) rivalry — West Coast vs. East Coast
Is late night where all the (video) action is? We tackled this question head-on and analyzed more than 12M outstream video impressions from our Hyperplay and Windowplay mobile formats.
With the increase in the number of campaigns utilizing the Pull format, the A|B Testing Lab decided to start experimenting to see if we could improve performance even more.
Mobile outstream video offers a more respectful user experience than pre-roll and demands that success be measured by engagement, not just completed views.
Our research shows two-thirds of consumers prefer better-designed mobile ad experiences and find the current state of mobile ads to be frustrating, disruptive and boring.
As brand marketers continue to shift budgets from desktop to mobile, many of them are also porting over the exact same measurement mentality around “the click.” Brand Marketers should optimize for mobile engagement over clicks (and by doing so they’ll actually get both).
Since our early commitment to Google’s AMP project, Yieldmo has continued to contribute to this meaningful initiative in pursuit of offering consumers an optimal experience across the mobile web. Recently, the Yieldmo Delivery and AMP teams partnered together to develop a solution to the problems caused by multi-size ad requests.
This week, the IAB announced a new ad portfolio at IAB MIXX, an annual conference on digital advertising’s new world order. The imbalance between the prevalence of mobile in today’s media mix and the reign of bad ad formats and the subsequent rise of ad blocking has led to an industry reinventing itself.
Yieldmo and Moat have partnered to measure viewability and to build a broader foundation for mobile-specific user engagement metrics, which help paint a truer picture of how consumers are paying attention to media campaigns beyond clicks and impressions.
Marketers ought to leverage the signals of intent from search and social while also accessing high-quality publisher content with user-friendly mobile ad formats.
Contrary to popular belief, viewability rates in mobile advertising might not be the end-all, be-all metric for advertisers and agencies.
In an era where the revenue and experience of publishers’ owned and operated pages are threatened by ad blocking and walled-garden platforms, better mobile ad products can help keep editorial experience great and raise marketer demand for great publisher pages.
The digital ad industry still propagates formats consumers hate — not just interstitials but ‘sticky’ banners and video ads that pop-up in the content stream — because they perform “well.” And that isn’t good for anybody. Every stakeholder — publishers, marketers, readers — agrees we need to find a better way. At Yieldmo, that’s precisely what we’re doing.
Brands can’t get enough mobile video advertising. Demand is off the charts — eMarketer expects mobile video ad spend to increase 47% to $4.24B this year alone — and as a result the premium pre-roll well is drying up.
We build mobile ads for human beings with the goal of changing the mobile advertising landscape for the better. The first publisher to embrace our philosophy back in 2012 was TheStreet and today we’re thrilled to announce we have expanded that partnership to new heights.
We all know that waiting for slow mobile web pages to load is beyond irritating. Yieldmo has always been focused on improving the user experience of publisher content on mobile.
By learning how to leverage ‘share urls’, you can add enormous value to a Yieldmo campaign. An easy to assemble url can help turn an ad click into a brand related tweet, a facebook like, and much more!
Here at Yieldmo, we have been working with marketers since day one. It may come as no surprise that potential customers who see ads on their mobile devices will switch to desktop to complete a purchase.
Our mobile devices are with us everywhere we go. We expect to access free content in the moment and on the go. Although being a major part of our content experience, mobile ads rarely make a connection with us.
We all know that the content that we consume via our mobile devices are often subsidized by the advertising revenue. But people hate ads…but want their content for free. Yieldmo is working to solve this problem by creating a better ad experience through design and data.
One of the great things about Yieldmo’s ad formats is their level of customization. For instance, many formats allow you to customize text, background or button colors. However, what do you do when you don’t have the code for a particular color you’re trying to match?
Optimizing our mobile ad formats to guarantee the maximum yield.
Barry Levine, senior writer on marketing tech at VentureBeat, has the scoop on Yieldmo Ad Builder.
Yieldmo’s Ad Builder tool has officially launched this week, allowing ad agencies and publishers to design a mobile ad prototype in just minutes.
Last Wednesday, Yieldmo hosted the second of our “Women in Tech: Sizzling Summer Tech Series” events, #WomenCrushWednesday
comScore’s inaugural Mobile Metrix Mobile Ad Network report results
As an early client for Mobile Metrix Mobile Ad Network reporting, Yieldmo has demonstrated an actual reach of ad impressions delivered of more than 100 million smartphone users
An ambitious effort to reinvent mobile advertising is taking place in the Chelsea section of New York City
A few years ago, I was lucky enough to be a student and an employee of Milton Glaser
Ads: Another area that no one has completely cracked.
“Saving the world from bad mobile ads”
Yieldmo: Scroll When it comes to ad units, Yieldmo is all about creativity
2014 was another momentous year in mobile. Mobile apps overtook PCs in terms of US Internet usage, and for the first time smartphones drove more than half of post-Thanksgiving online shopping
There is a temptation when your brain is full of grand scales to view design as if it is some sort of alchemy, where we can turn a few experiences into one-size-fits-all gold. If you want to solve a big problem, solve it small first
Machine intelligence has recently exploded and is transforming existing industries and also likely creating entirely new ones
Michael Yavonditte Yieldmo, CEO Yieldmo is saving the world from bad mobile ads
You may have heard about the colossal Singles’ Day holiday sales that takes place in China every year
From #bendgate to #hairgate to a sluggish iOS 8 rollout, Apple has generated some problematic headlines of late
Mobile ad startup Yieldmo, which says it can make ads that both marketers and phone users like, has raised another $10 million
Google Ventures just invested in a competitor to AdSense by leading an $8-million financing round in a New York-based mobile advertising startup called YieldMo